Category
Industry Trends
- September 26, 2026
Why the Private-Equity Roll-Up Across Town Outbooks Your HVAC Shop (And How to Fight Back in 2026)
Private equity is rolling up HVAC and outspending small shops on ads. Here's where the roll-up wins the customer, stage by stage, and exactly how a 2-15 truck shop beats it.
- July 21, 2026
How Much Should HVAC Contractors Spend on Marketing in 2026? (Budget Benchmarks by Revenue)
A 2026 HVAC marketing budget guide: how much of revenue to spend, where to put it by channel, what leads cost, and the one number that beats budget size.
- June 30, 2026
How HVAC Contractors Get Found in AI Search (ChatGPT, AI Overviews & Perplexity) in 2026
A 2026 playbook for HVAC AI search visibility: how to get your shop cited in Google AI Overviews, ChatGPT and Perplexity when homeowners ask who to call.
- June 20, 2026
HVAC Cost Per Lead in 2026: Benchmarks by Channel
Real HVAC cost-per-lead benchmarks for 2026 — Google Ads, Local Services Ads, and Facebook by channel, plus why cost per lead is the wrong number to chase.