Coupons that actually book jobs
Most contractor coupons are PDF downloads that homeowners save to their phone and forget about. The coupon got the email address — fine. But nothing happens next. The lead goes cold and that prospect calls a competitor in October when the furnace finally quits.
The Coupon & Promo Funnel turns the coupon code into the first step of a 14-day automated sequence that ends with a booked job on the dispatch board.
Grab the seasonal coupon
This page hosts the GHL Coupon Code form embed. Homeowners enter name, email, and ZIP. The system fires the coupon code immediately by SMS and email, then drops them into the appropriate seasonal nurture track based on the time of year and the offer they redeemed.
The form is mobile-first, single-step, and TCPA-compliant by default.
The seasonal offer playbook
The snapshot ships with a calendar of pre-built promos that match the way the HVAC year actually runs:
- Spring AC tune-up (Feb 15 – May 15) — capture pre-cooling-season maintenance and inspect-the-refrigerant calls before peak.
- Fall furnace prep (Sept 1 – Nov 15) — combustion analysis, heat exchanger inspection, filter swap. The shoulder-season margin maker.
- Summer emergency-ready (June – Aug) — $0 dispatch on after-hours emergency calls for plan members, paired with a maintenance-plan upsell.
- Winter heat-pump check (Dec – Feb) — defrost cycle inspection and aux-heat performance for shops in heat-pump territory.
- IRA 25C tax-credit combo — pairs a tune-up coupon with the Rebate & Tax Credit Helper for homeowners considering a high-efficiency change-out.
The 14-day nurture
Day 0: Coupon delivered by SMS + email, with a one-click link to book.
Day 1: “Did you save it? Here’s the link again.” (Most coupon-bookers convert in this window.)
Day 3: Value-add email — “5 things to check on your AC before summer.”
Day 7: Soft re-offer with a deadline anchor (“coupon expires in 7 days”).
Day 12: Final reminder with a personal tone (“we’re almost out of slots before Memorial Day”).
Day 14: Sequence ends. Contact drops into the standard homeowner list for the next seasonal cycle.
About 22-28% of the coupon-redeeming homeowners convert into a booked job inside the 14 days — a rate that crushes generic promo-blast email open-and-click numbers.
Why this works for HVAC specifically
- Seasonality is real and built in — the offers map to when homeowners actually start thinking about their system, not arbitrary “spring sale” calendar dates.
- The coupon code is delivered via SMS, not just email — SMS open rates hover near 98%; promo email rates run 18-22% on a good day.
- The nurture has a real deadline — “expires in 7 days” with the actual expiration date enforced by the system. Urgency that’s honest.
- The booking link is one-tap — the homeowner doesn’t have to remember to call. They tap, pick a slot, done.
Wires into the rest of the snapshot
- Captured leads route through the Smart Pipeline at the “lead” stage with the campaign source tagged.
- Booked tune-ups hit the Dispatch & Scheduling board with the right job-type code.
- High-value tune-up customers can be auto-enrolled in the Maintenance Plan Renewals upsell at the visit close-out.
- Non-converters re-enter the Email Marketing Automations homeowner list for the next seasonal push.
Seasonal promos stop being a one-off blast and become a year-round revenue engine.