Reviews are how you get the next job
A residential HVAC shop with 200 Google reviews at a 4.8 average gets the call before the shop with 30 reviews at a 4.9 — every time. Volume + recency wins the search result. Your techs know this. Your office manager knows this. The hard part is actually getting the homeowner to leave the review before they close the laptop and go back to their life.
The Review Engine takes that off everyone’s plate.
The workflow
The instant a job closes out — invoice marked paid in your dispatch board — the automation fires. The homeowner gets a short SMS:
“Hi [Name] — thanks for letting [Tech] take care of your AC today. How did we do, 1-5 stars? Reply with a number.”
That’s it. No link, no friction, no “click here to leave us a review on Google.” The homeowner texts back a number.
Smart routing based on the rating
- 4 or 5 stars — instant follow-up SMS with a one-click link to Google. If you also want Facebook reviews, the second-best raters get routed there. The link pre-loads the review form so the homeowner just types and submits.
- 1, 2, or 3 stars — never routes to a public platform. Instead, the homeowner gets a personal SMS from the owner or office manager: “Hi [Name], we’d love to make this right. What happened today?” The complaint lands in a private internal channel for immediate follow-up.
- No response within 48 hours — one polite reminder text fires, then the sequence ends. No nagging.
The result: your public review profile shows your real best work. The 1-3 star feedback becomes a coaching loop for the tech and a save-the-customer opportunity for the office, not a public-relations problem.
Yelp and BBB monitoring
Beyond Google and Facebook, the Review Engine watches Yelp and BBB for new reviews on your business. New review posted → owner gets a notification within the hour. No more discovering a 1-star Yelp review six weeks after the fact when a competitor’s sales rep mentions it.
What this saves you in real money
Three things happen when this is running:
- Review volume goes up 4-8× vs. the manual “hey can you leave us a review” ask at the end of the visit. Most techs forget. The automation never forgets.
- Average star rating goes up because the smart routing keeps the legitimate complaints private until you’ve had a chance to resolve them.
- Save-the-customer rate on 1-3 star feedback runs 60-70% when the office manager calls within 24 hours.
Higher review velocity directly compounds your Google Local Pack ranking, which directly compounds your inbound service-call volume. It’s a flywheel.
Wires into the rest of the snapshot
- Triggers off job close in the Smart Pipeline at the “reviewed” stage.
- 5-star reviews can be auto-promoted to your homepage testimonial widget.
- Save-the-customer follow-ups can drop the contact into a custom Email Marketing Automations recovery sequence.
Set it up once, let it run forever. This is the feature owners say transformed their search ranking in 90 days.