A quote form that actually qualifies
Most contractor websites have a “Get a Quote” button that opens a generic contact form. Name, email, message. The homeowner fills it out, the lead lands in someone’s inbox, and 48 hours later a tech shows up at the wrong address with the wrong information about the unit.
The snapshot ships with a branded estimate intake that does the qualifying upfront — so when your tech rolls up, they already know what they’re walking into.
What the homeowner fills out
Short, conversational, mobile-first. Six fields, no friction:
- What you need — install, repair, maintenance, second opinion, commercial.
- System type — central AC, heat pump, furnace, mini-split, package unit, “I don’t know.”
- Approximate age — 0-5 years, 5-10, 10-15, 15+ (or “no idea”).
- Service ZIP — gates the form by your service-area polygon. Outside the area, they get a polite “we don’t service that ZIP” message instead of a wasted lead.
- Contact info — name, phone, email. TCPA checkbox required before submit.
- Preferred contact window — morning / afternoon / evening.
That’s it. Total time to complete: under 90 seconds on mobile.
What happens after submit
The moment the form fires, four things happen in parallel:
- Dispatch routing — the lead drops onto your Dispatch & Scheduling board with a “quote requested” tag, ZIP-mapped to the right tech zone.
- Email auto-followup — homeowner gets a branded confirmation within 60 seconds. Plain text, no graphics, looks like a human sent it. Sets the next-step expectation (“a tech will reach out within 2 hours during business hours”).
- SMS confirmation — if they opted in for SMS, they also get a text. Reduces no-shows on the on-site quote visit by 30-40%.
- Smart Pipeline entry — contact lands at the “quoted” stage with all six form fields attached for the office manager to review.
Optional duct-load lookup widget
For shops doing change-outs and new installs, the form can be extended with a quick duct-load lookup. Homeowner enters square footage and home age; the widget surfaces a ballpark BTU range (1.5-ton, 2-ton, 3-ton, etc.) with a clear disclaimer that the final sizing requires a Manual J load calc by a NATE-cert tech. It frames the conversation without overpromising.
Why this beats your current form
- Higher show-up rate — pre-qualified leads convert into kept appointments at 2-3× the rate of generic contact-form leads.
- Fewer wasted truck rolls — the system-type and ZIP gating filters tire-kickers and out-of-area calls.
- Faster average ticket — when the tech arrives knowing the system age and complaint, they spend less time diagnosing and more time selling the right fix.
- Office manager wins back time — no more chasing homeowners for basic intake details before the tech is dispatched.
Wires into everything else
- Submissions flow into the Smart Pipeline and trigger the appropriate stage automation.
- If the lead came from a paid campaign, attribution is tagged via the Facebook Ads Funnel integration.
- Lost quotes drop into the Email Marketing Automations win-back sequence at the 30-day mark.
One form, six fields, every lead qualified before your tech leaves the lot.